Health Improvement Tour
Brands Doing Good, Event Production, Sponsorship Activation.
Cigna’s research showed that 100,000 lives could be saved with an annual health screening. The Cigna Health Improvement Tour, a 2019 Ex Awards Gold Winner, involved taking state-of-the-art mobile clinics to 90 different cities, and specifically seeking out under-served groups in our communities. Working with Cigna on this was a privilege, as it quite literally saved lives.
To broaden the program’s reach, we negotiated for Cigna’s sponsorship and presence at major partner events such as the Little League World Series and the Marine Corps Marathon.