Spread The Happy
Brands Doing Good, Event Production, Sponsorship Activation.
Nutella is a brand that inspires passion the world over, and to show their appreciation, they chose to spread the love (pun intended) by visiting loyal fans in the iconic Nutella food truck and by giving away 5,000 free jars of the hazelnut spread to one lucky city.
As a result, they saw an 18% increase in household penetration over the previous year. We brought this delicious activation (and a giant inflatable jar of Nutella) to life.